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AI-Powered Audience Intelligence

Every customer has a reason to buy. We find it.

Future Demand uses AI to understand why people buy — not just who they are — and turns that into personalized campaigns across paid social, email, website and more. Automatically.

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future-demand.com

Why It Matters

Your real competition isn't other events or products. It's algorithms.

1.5%

Only 1.5% of ads get noticed

The average person sees up to 10,000 ads daily. Without personalization, yours is invisible.

+85%

Streaming up 85% since 2019

The fight for leisure time has never been fiercer. Streaming, social media, and travel all compete for the same wallet.

≠

King Charles ≠ Ozzy Osbourne

Same age, gender, income, city. Completely different tastes. Demographics can't tell them apart — interest data can.

Why It Matters

Meta’s reach is huge. Turning it into applications isn't.

10k

Ads per day — and rising

Your job post competes with up to 10,000 ads the average person sees every day. Without relevance, it's invisible.

×4

Time-to-hire has multiplied

Open roles stay open longer than ever. Every week of vacancy is revenue left on the table.

≠

Nurse ≠ Software Engineer

Same platform. Completely different candidates. Demographics can't tell them apart — interest data can.

The challenges every promoter faces

Audiences are harder to reach, seasons are more complex to plan, and budgets are under pressure. Instinct alone isn't enough anymore.

Programming decisions are high-stakes bets

Every season involves committing budgets months in advance. Without demand data, you're relying on instinct — and finding out too late when something underperforms.

Marketing is reactive, not strategic

Campaigns launch after tickets go on sale, targeting broad audiences with generic messaging. By the time you adjust, the window to sell has narrowed.

Audience data is siloed and underused

Ticketing, CRM, email — your data lives in separate systems. Getting a unified view requires manual effort most teams can't afford.

Your website treats everyone the same

A first-time visitor and a season subscriber see the same listings. Without personalisation, you miss the chance to guide each visitor to the events they're most likely to book.

The challenges every HR team faces on Meta

Meta’s reach potential is enormous. But turning that potential into qualified applications has required expertise, time and budget most teams don't have.

Meta campaigns need expertise you don't have

Successful recruiting on Meta demands ongoing optimisation, audience testing and creative iteration. Most HR teams lack the time and know-how to run this in-house.

Agencies are expensive and slow

External agencies charge high fees, move slowly, and give you little control over budget or targeting. You pay more for less transparency.

Reaching the right candidates is guesswork

Without data-driven audience discovery, your job ads reach the wrong people. Budget burns on impressions that never become qualified applications.

No time for A/B testing and optimisation

Small teams can't manually test dozens of ad variants, adjust audiences and optimise bids. Campaigns run on autopilot — with mediocre results.

Same demographics. Wildly different people.

King Charles III

King Charles III

≠
Ozzy Osbourne

Ozzy Osbourne

MaleBorn 1948BritishWealthyMarriedFamous

Persona-based

Static. Broad. Based on age, gender, location. Treats these two as the same audience.

Interest-based

Dynamic. Behavioral. Based on 1,000+ real signals. Knows what each person actually cares about.

Our Technology

Demographics describe people.
Taste Clusters understand them.

Our AI analyses over 1,000 behavioural and contextual signals to group people by what they actually care about — not just who they are.

Taste Clusters automatically transform product descriptions into customer insights and ad creatives. No manual tagging. No guesswork.

Explore the platform

How It Works

From programming to last ticket

Four applications that work as one workflow — covering every stage of your audience journey.

01

Predict demand before tickets go on sale

Lookout forecasts attendance for any event configuration up to two years in advance.

90% prediction accuracyScenario planning with 1,000+ featuresUp to 24-month forecast horizonBenchmark against your own history
02

Fill seats with targeted social campaigns

Wave builds and launches Meta campaigns targeting high-intent audiences — in under 15 minutes.

+50% avg. ROAS increaseTaste Cluster audience discoveryAI-generated copy with CoCreateAutomated daily optimisation
03

Bring your audience back, season after season

Backhaul segments your CRM by interest and behaviour so every email feels relevant.

+50% avg. email open rateInterest-based segmentationNatural language data queriesExport to any email platform
04

Personalise every visitor's experience

Affinity delivers real-time product recommendations on your website.

+220% revenue per buyerWorks from day one — no cold startReal-time recommendation scoringIntegration in under one hour

How It Works

From job posting to qualified applicants

Three steps that replace an agency — audience discovery, creative generation and continuous optimisation, all automated.

01

Launch recruiting campaigns in minutes, not weeks

Enter a role. Wave builds a complete campaign — targeting, copy, creative, and A/B test — automatically.

Automated audience discovery via Taste ClustersAI-generated ad copy with CoCreateA/B testing of up to 250 ad variantsContinuous automated optimisation
02

Reach the right candidates — not just more people

Taste Clusters identify people whose interests and behaviour match your ideal candidate — nurses, engineers, admin staff alike.

Interest-based candidate targetingRole-specific audience profilesCross-platform reach on Instagram and FacebookPerformance benchmarking vs. industry
03

Better results with less budget — automatically

Wave optimises continuously in the background: pausing underperformers, redirecting budget to winners, refining audiences in real time.

Real-time budget allocation to top performersAutomatic pausing of weak adsContinuous audience refinementFull budget transparency

The Platform

Five apps. One workflow.

From demand prediction to personalised recommendations — everything a promoter needs.

Lookout

Lookout

Demand Prediction

90% accuracy
Wave

Wave

Social Campaigns

+50% ROAS
Backhaul

Backhaul

Customer Segmentation

+50% open rate
Sentinel

Sentinel

Ask Your Data

10x faster
Affinity

Affinity

Recommendations API

+220% revenue

Powered by automation: Magic Campaign Setup · Smart Asset Testing · Auto Campaign Optimisation · CoCreate AI Copywriting

Promoter Outcomes

Fill the venue. Lift the basket. Keep them coming back.

What changes for a promoter when Future Demand runs end-to-end across their marketing.

01
+62%

More ticket purchases

Every fan sees the show most likely to move them — relevance becomes revenue.

02
+106%

Higher average ticket value

Taste Clusters surface the premium tier, the bundle, the upsell — automatically.

03
+220%

Revenue per buyer

One ticket becomes a season — recommendations turn buyers into repeat fans.

Aggregated outcomes from live-events promoters running the Future Demand platform.

Wave

Wave

Launch high-converting Meta campaigns in under 15 minutes. Wave handles targeting, creative, testing, and daily optimisation automatically.

+50% avg. ROAS15min launch time24/7 auto-optimisation
01

Set your goal and budget

Tell Wave what to promote and how much to spend.

02

AI creates targeting and ads

Taste Clusters find your audiences. CoCreate writes the copy.

03

Review, launch, and relax

Wave optimises daily — pausing underperformers, reallocating budget.

Learn more about Wave

Recruiting Outcomes

More reach. Lower cost per click. Better candidates.

Benchmarked against agency-run Meta campaigns — on the exact same budget.

01
2.5×

Higher click-through rate

Interest-based audiences engage at 2.5× the benchmark — qualified candidates click, others scroll on.

02
−64%

Lower cost per click

Continuous automated optimisation cuts cost per click by 64% vs. benchmark — without manual tuning.

03
480k

Users reached per campaign

At an average frequency of 3.5× — the right candidates see your role enough times to act.

Outcomes from City of Landshut HR team, in-housing Meta recruiting with Wave.

Backhaul

Automate customer segmentation for email campaigns based on interest — not demographics. Every message feels relevant.

+50% open rate+40% click rate5min segment creation
01

Choose what to promote

A single product, a bundle, a season, or your upcoming lineup.

02

Get segments automatically

Taste Clusters find who in your database is most likely interested.

03

Export and send

Export to Mailchimp, Brevo, or any platform that accepts CSV.

Learn more about Backhaul
Backhaul

Lookout

Forecast demand for any event configuration up to two years in advance. Test pricing, venues, dates, and lineups before committing.

90% accuracy1000+ features24mo horizon
Lookout Explore Lookout

Sentinel

Ask any question about your customers, tickets, or campaigns — in plain English. No SQL, no complex filters, no waiting for analysts.

10x faster50+ properties0 SQL needed
Sentinel Explore Sentinel

Trusted Worldwide

Trusted by 300+ organisations
across 10+ countries.

300+

Organisations

10+

Active countries

80%

Time saved

+100%

Avg. ROAS increase

Orchestras · Festivals · Theatres · Concert Halls · Opera Houses · Touring Promoters · Venues

Case Study

Lucerne Festival

Switzerland · Live Pro 360 + Affinity

One of the world's leading classical music festivals, Lucerne Festival used Future Demand to transform their digital marketing — from demand prediction through campaign automation to personalised recommendations.

1,679%

ROAS

+31%

Sales increase

6.9M

Impressions

View all success stories

"The Future Demand app allows us to make surprisingly accurate predictions about the attendance trends of our events. Campaigns can be created with little effort and tailored to specific audiences. The tool is easy to use and the support is impeccable."

Bettina JaggiHead of Marketing & Digital Development, Lucerne Festival

Case Study

Strezzkidz

Germany · Electronic / Hardtekk · Live Pro 360

One of Germany's fastest-growing rave brands scaled to 20 nationwide events in 12 months — without hiring a single paid-social specialist.

8,641

Tickets sold in 12 months

20

Events nationwide

<€350

Avg. spend per event

From the Sandsteinhöhlen Halberstadt to Leipzig, Gera and Reichenbach — Taste Clusters found the right dancers in every city, and automated creative testing did the rest.

Case Study

Sinfonieorchester Basel

Switzerland · Live Pro 360

1,127%

ROAS

+27%

Sales increase

2.2M

Impressions

Sinfonieorchester Basel leveraged the full Live Pro 360 suite — combining demand prediction, automated campaigns, and audience segmentation to achieve a significant uplift in both ticket sales and marketing efficiency.

Case Study

Stadt Landshut

Germany · Public Sector HR · Wave

With a small HR team and no Meta experience, the City of Landshut used Wave to run recruiting campaigns in-house — replacing agency dependence with automation, and beating industry benchmarks across the board.

480k

Users reached

3.5×

Avg. frequency

2.5×

Higher CTR vs. benchmark

−64%

Cost per click vs. benchmark

"We manage our ads completely in-house and deliver them in a highly targeted way. The results convince us across the board: significantly greater visibility, full control over our advertising budget, and measurably better performance — on less budget than before."

HR Team, Stadt Landshut

Ready to Supercharge Your Marketing?

See how Live and Affinity help promoters, festival teams, and arts organisations of every size sell more tickets and build lasting audiences.

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Audience Intelligence for Scaling Marketing with AI-Driven Campaign Automation